The META✴ Platforms social network Threads has announced testing advertising content with a limited number of brands in the United States and Japan. The head of Instagram, Adam Mosseri, said that the company will listen to reviews before this experiment is expanded to market markets.
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«We know there will be a lot of feedback on what ads should be, and we’re making sure they look like Threads posts that you think are relevant and relevant. “We will be monitoring this test closely before expanding it further, with the goal of getting ads in Threads to the point where they are as engaging as regular content,” Mosseri said in a statement.
It is also known that the advertisements in Threads will have the appropriate mark, and at the stage of early tests it will be graphic ads. Recall that Meta✴ launched Threads in 2023, initially paying great attention to the growth of the number of users. In October 2023, the head of META✴ Mark Zuckerberg said that the social network has a little less than 100 million active users per month. The company’s plans to add advertising content were reported earlier, and now Meta✴ has switched to the implementation of the plan.