World revenue from the sale of smartphones at the end of 2024 showed an increase of 5 %, marked the completion of a two -year recession; The average sale price (ASP) in the world standings showed a record $ 365. These are the results of the study of the Counterpoint Market Monitor service.
Image source: apple.com
The world supplies of smartphones according to the results of 2024 showed growth not only in money, but also in pieces, and this also happened for the first time in two years: world macroeconomic conditions and consumer moods improved; People began to buy new phones more often due to deployment of 5G networks, progress in the area of cameras and faster processors.
The increase in the average sale price of analytics explained by increasing the interest of manufacturers in the premium segment and the desire of consumers to have a high -class device. In 2025, supplies in units will continue to grow, but the dynamics will be limited to unambiguous percentage; Revenue and ASP promise to grow faster. The most important areas promise to become inexpensive devices with 5G and support for generative artificial intelligence.
Image source: Counterpointresearch.com
The proportion of Apple in money (46 %) and units (18 %) decreased slightly; In the first case, the company became the unconditional leader of the market, in the second – Samsung slightly lost. But she set a new record of the average sale price, which reached $ 900 – here the second Samsung lost with a large gap, showing only $ 299. The share of Samsung phones was slightly reduced, but the Korean manufacturer compensated the loss of ASP growth, as a result of which the company’s revenue increased by 2 %; The Galaxy S24 series was more successful than the predecessor; Samsung has also entrenched as the leader of the AI mobile technology in the premium segment.
The largest growth in the volume of shipments in 2024 was noted by Xiaomi, which came the third with a share of 14 %: the company optimized the assortment, pleased buyers with accessible models with 5G, expanded the presence in Latin America, in the Middle East and Africa, and also showed good results in the premium market In his native China. Additionally, the brand’s image improved the company’s access to the automakers market. In monetary terms, the fastest growth (20 % in annual calculus) was shown by Vivo, which successfully performed in China and India, where in 2024 she took first place.
The world market begins to demonstrate signs of saturation, but some growth potential in the coming years still remains. The markets of the Middle East, Africa, Latin America, India and Southeast Asia are promised to become key growth factors.