AMD surprised buyers of the Ryzen 7 9800X3D processor with an exclusive gift set with unusual souvenirs. Unlike the standard package, which includes only a processor, instructions and a sticker, some lucky ones received a special set with an original keychain in the form of a miniature processor (microprocessor?) and a branded hoodie.
Источник изображения: Sandbag Cannian/Golden Pig Upgrade Pack/Videocardz.com
The set, offered in China, was released in limited edition and was available only to those who managed to purchase the processor on the day of its release, VideoCardz reports. This marketing step allowed AMD not only to emphasize the special status of the new product, but also aroused additional interest among the target audience. As one user of the Weibo platform noted, the main reason for his purchase was the gifts, which added a special charm to the purchase.
The gift set includes an eye-catching keychain designed to look like a small Ryzen 7 9800X3D processor with a glossy finish that one user described as almost mirror-like. On some keychains, the heat spreader cover (IHS) appeared to be slightly “removed”, adding even more realism to the souvenir.
Image source: 沙包残念/Weibo
In addition, the kit included a hoodie with the inscription on the back: “AMD Ryzen 7 9800X3D This Legend is Unbeatable” (AMD Ryzen 7 9800X3D. This legend is invincible). There was also a small Easter egg hidden inside the hoodie – text mentioning second-generation 3D V-Cache technology.
It is worth saying that the packaging of the Ryzen 7 9800X3D processor is made in a style reminiscent of the design of Radeon GPU boxes, which gives it a special look that differs from standard Ryzen packaging and emphasizes the uniqueness and premium nature of this product in the AMD line. It is reported that only Chinese customers have the opportunity to become owners of an exclusive gift set.