The social network Facebook✴ has made views the main metric for assessing the effectiveness of content, similar to what was previously done on Instagram✴. Views have become the main metric not only for video content, but also for photos, text posts, etc.
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This summer, the head of Instagram✴ Adam Mosseri announced that the main metric for the effectiveness of content on the social network was views. He also added that having a single metric across the entire platform will make it easier for content creators to understand how effective their posts are.
Thus, for a video, the number of views indicates how many times the video was watched by users. For all other content, the number of views indicates the number of times the post was shown to other users. If the same user watches something multiple times, then multiple views are counted.
Meta✴ also added a view counter for Threads social posts, saying it’s an attempt to give creators more ways to measure the effectiveness of their content. The new metric will probably be useful for commercial users, but for ordinary consumers it is not of particular importance.