META✴ General Director Mark Zuckerberg first revealed information about the sales of smart glasses Ray-Ban Meta✴. As it became known to the resource of The Verge, during the general meeting according to the results of the quarter, he informed the employees that in 2024 more than 1 million units of a wearable device were sold and wondered whether sales would grow from 1 to 5 million units in 2025.
Image source: Ray-Ban
«In fact, we invented this category, and our competitors have not yet really appeared, ”Tsuckerberg said during the meeting, noting that the company has a“ wide field for work ”. META✴ needs to take advantage of the opportunity and “imagine how many people Meta✴ AI glasses as possible.”
The foregoing Zuckerberg says that in 2025, Meta✴ will strive to expand its presence in the segment of wearable devices using advertising campaigns and expanding the assortment, as well as entering new markets. According to sources, the company plans to release new smart glasses with a built -in display under the code name Hypernova by the end of the year. It is also reported that Meta✴ works with the Oakley brand, which, like Ray-Ban, belongs to Luxottica Group SA, over the creation of a new model of smart glasses. Its release should also take place at the end of 2025.
«I think that one of the questions for us is whether we are going to move from 1 million this year to 2 million? Will we get from 1 million to 5 million? ”, Tsuckerberg told META✴. This is quite likely, because Meta✴ tirelessly improves its smart glasses. Since the Ray-Ban Meta✴ debuted in 2023, they gradually received new functions, such as multimodal artificial intelligence to process what the user sees and reads, as well as in real time, and synchronous translations.