Riding the wave of AI hype, Meta
has unveiled a host of features and capabilities, including AI-generated characters with unique profiles that users have found “creepy and unnecessary.” Now, reports have emerged that Instagram is testing a “Write with Meta AI” feature that generates comment suggestions for users’ posts.
Image source: Rasheed Kemy, Unsplash
The new function is called via the pencil icon next to the text line under the publication. After calling the Meta function, AI will analyze the image and generate three comment options to choose from. To get more comment options, the user just needs to refresh the page.
In the example below, the AI suggested the following comments for a photo of a smiling man giving a thumbs up in his living room:
Image source: Jonah Manzano
«“We’re regularly testing more features so you can use Meta AI in our apps,” a Meta spokesperson said. “In addition to private messages, you’ll find Meta AI in areas like comments, feed, groups, and search to make your experience more engaging and useful.”
The new feature won’t appeal to users who believe that their friends deserve real, “live” comments, not AI-generated nonsense. On the other hand, people who leave hundreds of meaningless likes and comments in exchange for equally meaningless comments on their page will appreciate the new feature.
Meta already tested AI-generated comments on Facebook last year. As with any test feature, it’s unknown when or if Meta plans to roll out the feature more widely.