Ford is faced with serious financial difficulties in the electric car segment. In 2024, its EV business showed a loss of $ 5.1 billion, exceeding last year’s losses of $ 4.7 billion. At the same time, the forecast for 2025 is also disappointing-the company expects loss of up to $ 5.5 billion. According to the leadership, complexity is related to the complexity Market factors that slow down progress in the development of an electric car.
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Despite significant losses in the EV segment, Ford demonstrated positive results at the end of the year. According to The Verge, the company’s net profit amounted to $ 5.9 billion, and the adjusted income reached $ 10.2 billion, which became possible due to high sales of car cars. However, experts note that dependence on traditional engines can become a problem in the future if Ford cannot stabilize the situation in this sector.
In addition, the company in its report does not take into account the growth of expenses related to the abolition of incentives in the form of tax benefits and state departments of the Biden administration, as well as the threat of the new US president Donald Trump (Donald Trump) to introduce 25 percent duties on imports from Mexico and Canada .
Unlike competitors such as General Motors (GM), Ford is behind the development of new electric vehicles. For example, GM introduced several innovative cars last year, including updated Chevy and Cadillac, and already demonstrates signs of profitability of its EV business. Ford, while it offers only three models of electric cars, canceled plans for the release of a three -row electric SUV to focus on cheaper models.
Experts believe that companies need to accelerate the development of its EV direction in order to remain competitive. And while Ford continues to lose money on electric cars, the market is actively developing, and any delays in the release of new models can lead to loss of leadership positions.