The world’s largest youTube stream video platform for the IV quarter of 2024 showed an increase in advertising income by a global scale by 13.8 % – they first exceeded $ 10 billion.
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Over the past quarter, YouTube sold advertisements by $ 10.473 billion, exceeding the Wall Street analysts $ 10.23 billion. This income of the platform is not limited to the YouTube TV and YouTube Premium subscriptions. The Alphabet Holding Service for the same period showed a revenue of $ 96.47 billion with a net profit of $ 26.54 billion or $ 2.15 per share.
YouTube received a record income from advertising thanks to the presidential presidential elections last year – both largest political parties in the country have doubled their expenses compared to the 2020 campaign. On the day of the elections, on November 5, more than 45 million spectators looked at the platform related to political events.
The total annual turnover of Google Cloud and YouTube in 2024 amounted to $ 110 billion, said the head of Alphabet Sundar Pichai; YouTube annual income from advertising reached $ 36.15 billion. In December, the platform announced the launch of the partnership project together with Creative Artists Agency (CAA), within the framework of which the authors of the works will be able to quickly detect and initiate the removal of the created artificial fake intelligence, which are loaded on Youutube.
The service continues to dominate the number of views on TVs: in December, according to Nielsen, the share of YouTube in views on TVs in the United States was 11.1 % – this is more than that of Netflix (8.5 %), Amazon Prime Video (4.0 %), Hulu (2.5%) and Disney+ (2.1%). Every day, spectators around the world look at more than 1 billion hours of YouTube content on TV; Every minute, more than 500 hours of video are downloaded on the platform.