The organizers of E3 will arrange in Las Vegas a closed IICON Game Conference to disclose the “boundless potential of interactive entertainment”

The Association of Entertainment Software (ESA), in 2023 finally refused the E3 game exhibitions, returned with a new event for industry leaders.

Image Source: Entertainment Software Association

The event is called Interactive Innovation Conference (IICON) and is positioned as a place where “Vizioners and innovators from the video game industry and not only meet to reveal the limitless potential of interactive entertainment.”

Unlike E3, IICON, it will be a conference at invitation. Within the framework of it, reports, discussions and master classes will be held, and participants will be able to establish ties with leading representatives of the industry who form its future.

Amazon Games, Disney, Electronic Arts, Epic Games, Microsoft, Nintendo, Sony Interactive Entertainment, Square Enix, Take-Two Interactive Software have already been confirmed Arner Bros. Games.

The organizers of the IICON promise to combine a “wide range of sectors” related to interactive entertainment, including cinema, television, music, sports, healthcare, education and finance.

«With IICON, we create a space for visionaries from different industries to get together, unite and rethink, which is possible thanks to interactive entertainment, ”said ESA President Stanley Pierre-Louis.

Conducting the first in the history of the Interactive Innovation Conference conference is scheduled for April 27-30, 2026. The event will be held on the territory of the FontaineBleau premium hotel in Las Vegas.