As part of the financial report for the fourth quarter of last year, the head of AMD Lisa Su (Lisa SU) confirmed that sales of the Radeon RX 9070 and RX 9070 XT video cards will begin in March. She did not announce the exact date of the start of sales, but added that the new items will be focused on the large segment of the market, which presents decisions for enthusiasts.
Image source: VideoCardz
«In the game graphics segment, the revenue was reduced compared to last year, since we accelerated the sale of reserves through the channels as part of preparing for the launch of our latest Radeon 9000 graphic processors. In this generation of video cards, with the help of our new RDNA 4 architecture, we focused on the coverage of the most widely possible Enthusiasts audiences. RDNA 4 provides significantly higher product trace productivity and adds support for scaling technology based on artificial intelligence. With the release of the first video cards of the Radeon RX 9070 series in early March, this technology will offer a high-quality 4K gaming for ordinary players, ”said Lisa Su.
Thus, the head of AMD confirmed the words of the corporate vice president, as well as the general manager of the client processors and the Radeon Graphs David McAfee, who previously said that the new video cards will appear on sale no earlier than March.
The VideoCardz portal drew attention to the interesting formulation of Lisa Su about which market segment new video cards are aimed at, as well as its words about “coverage of the widest audience of enthusiasts”. Usually, when video cards are not positioned as solutions for the High-End segment, they are described as devices for the mass market or productive level.
In his statement, the head of AMD mentioned only the video cards of the Radeon RX 9070 series, but did not say anything about the models of the Radeon RX 9060. According to the presentation of the company as part of the CES 2025 exhibition, they are also expected to sell, but the exact deadlines are unknown.
Unlike AMD, NVIDIA has already announced the recommended prices for its GEFORCE RTX 5070 TI video cards ($ 749) and RTX 5070 ($ 549), which is supposed to compete, Radeon RX 9070 XT and Radeon RX 9070 will compete.