As you know, the global volumes of sales of Tesla electric vehicles were reduced by the results of last year, albeit by a modest 1 %. To date, it became known that sales in separate key markets for the company fell very significantly. In California, they decreased by 11.6 %after last year, in January in China they fell the same way, in Germany failed by 59.5 %, in France by 63 %.
Image Source: Tesla
According to Electrek, California for Tesla products remains the largest sales market in the United States, the company’s oldest car harvesting company is operating, although the headquarters have been in Texas for several years. For this reason, apply a saying about “houses and walls” to the statistics of sales of TESLA electric vehicles over the past year cannot be doubly, since the number of electric vehicles of this brand in the state of electric vehicles in 2024 fell by 11.6 % to 203,221 pieces. By the way, this does not prevent Tesla from occupying 52.5 % of the local electric vehicles market, although a year ago the company could claim all 60.1 %.
European and Chinese statistics operate on data for January of this year. In China, Tesla over the past month implemented 63,238 electric vehicles, which is 11.5 % less than the results of a similar month of the previous year. Against this background, the success of the leader of the Chinese market represented by BYD is even more obvious, since this Chinese manufacturer was able to sell 296,446 electric vehicles and recharged hybrids, increasing sales in an annual comparison by 47 %. Other local electric vehicles also demonstrated a positive sales dynamics.
In Europe, it is easy to determine the location of the largest market for Tesla products at the company’s local company is Germany. Here, in January, the company was able to sell only 1277 new cars, which corresponds to a fall by 59.5 % in annual comparison. Tesla market positions in Germany weakened from 14 to 4 %, so.
In France, the January sales of Tesla decreased by 63 %, in the Norway enthusiastic electric cars they fell by 38 %, in the UK fell by 8 %. Analysts believe that Tesla’s failures in the German market are due not only to the protracted expectation of the updated Model Y Crossover, but also by the political activity of Ilon Musk, which began to affect Germany.
By the way, the German electric vehicle market in general in January showed an increase of 54 %, and the products of the local Holkswagen auto giant were moving at the forefront of this upsurge. The little-known outside of Europe, the SEAT subsidiary was in second place, another subsidiary of Skoda was content with the third, BMW also showed positive dynamics, but Tesla with a less pronounced fall was Mercedes-Benz, Audi and Smart.
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