Tesla Cybertruck Sales Stalled Just One Year After Production Started

Preliminary results of the fourth quarter allow us to get a very vague idea of ​​​​the number of Tesla Cybertruck electric pickups sold, and full statistics at the end of the month will not improve the situation much, but based on indirect data it can already be judged that in the fourth quarter the company sold fewer Cybertrucks than in the third.

Image Source: Tesla

At the very least, Electrek’s best guess is that the company shipped no more than 23,640 Model S, Model X and Cybertruck electric vehicles combined in the fourth quarter. Having some idea of ​​the Model S and Model X sales statistics, the publication’s authors take the liberty of asserting that Tesla delivered between 9,000 and 12,000 Cybertruck pickups in the fourth quarter. Most likely, this is less than the result of the third quarter, although in the fourth quarter conditions for the purchase of Tesla pickup trucks were more favorable.

Let us recall that last quarter the company began offering, without waiting in line, all-wheel drive versions of the pickup truck with two or three engines, which did not belong to the Foundation series, and therefore did not imply a mandatory payment for a set of options worth $20,000. Having analyzed the thematic news for the last quarter, we can recall that that Tesla even tried to “strip” some of the pickup trucks of the debut Foundation series in order to sell them cheaper. Buyers were also offered the opportunity to charge the Cybertruck free of charge at branded Supercharger stations throughout the life of the original owner, and other marketing incentives were offered. If the model that entered the market a little over a year ago had been in consistently high demand, Tesla would not have needed to take such measures.