While ordinary people and analysts of all stripes were discussing the threat of rising prices for electronics, Sony Corporation decided to move from words to action, announcing a 25% increase in recommended retail prices for the PlayStation 5 gaming console in a number of regions, including Europe, Great Britain, Australia and New Zealand. The American market has not yet been affected by the increase.
Image Source: Sony
The company says the decision, which is “difficult,” was driven by a number of macroeconomic factors, including high inflation and fluctuating exchange rates. Some markets in Africa and the Middle East will also be affected by the price increase along with Europe, so Sony recommends that consumers consult their local retailers for up-to-date information.
From Monday, Sony’s PlayStation 5 will be available in the UK for £430, while the Digital Edition will cost €500 in Europe. The version with an optical disc drive will not go up in price. In Australia and New Zealand, prices have been revised for both PlayStation 5 configurations. The version with an optical disc drive will cost AU$830 or NZ$950, while the digital versions will cost AU$750 or NZ$860, respectively.
In addition, the price of the Disc Drive will increase, in Europe it will be offered for 80 euros, in the UK for 70 pounds sterling, and Australia and New Zealand will show a price tag of 125 and 140 local currency units, respectively. The cost of the more modern Sony PlayStation 5 Pro console has not yet been revised. According to Bloomberg analysts, in the US the company will have to raise the cost of PlayStation 5 by 30 or even 40%, but so far no such steps have been taken.
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