Recently, META✴ Platforms CEO, Mark Zuckerberg), said that in 2024, 1 million pair of smart glasses Ray-Ban Meta✴ were sold, mentioning the plans of the company to increase sales to 2 or even 5 million pairs in 2025. Now, the company Essilorluxottica, which is the manufacturer of the Ray-Ban Meta✴ smart glasses, said that 2 million pairs of points have been sold since the debut of the device in October 2023, and by the end of 2026 it was planned to produce 10 million pairs of points a year.
Image source: Meta✴
«Glasses will become the main digital platform that meets our daily needs, ”said Francesco Milleri, general director and chairman of the board of directors, Francesco Milleri while summing up financial results according to the results of 2024. He also confirmed that since 2023 2 million smart glasses Ray-Ban Meta✴ were sold. Probably, this number does not include sales of the original Ray-Ban Stories, which entered the market in 2021.
Milleri stated that his company “plans long-term cooperation with Meta✴” and considers Ray-Ban Meta✴ glasses as a “common platform”, which is “ready for third-party brands”, and not just to exist as a separate product. This statement is combined with recent news about META✴’s intention to release points under the OAKLEY brand, which is owned by Essilorluxottica.
«In the light of such a development of events and in accordance with our ambitious plan, we are currently expanding the production capacities for Ray-Ban Meta✴, which are planned to produce 10 million units annually by the end of next year, ”Milleri said. He suggested that all META✴ glasses will support functions based on artificial intelligence, and also hinted at the appearance of subscription services.