Perplexity introduced the Deep Research tool, which allows you to create detailed analytical reports in a matter of minutes. Unlike competitors, the service offers access to the advanced capabilities of artificial intelligence (AI) at a significantly lower price, which, according to experts, can turn the market of II services.
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The launch of Deep Research revealed a “painful” truth about pricing in the field of AI. While Anthropic and Openai are levied thousands of dollars a month for their services, Perplexity offers five free requests per day for all users, and for PRO subscribers, access is expanded to 500 requests per day for $ 20 per month. And as Venturebeat writes, this may force large players to explain why their services are 100 times more expensive.
At the same time, corporate expenses for AI continue to grow. So, in 2025 it is expected to increase costs by 5.7 %, despite the total increase in IT budgets by less than 2 %. Some companies plan to increase expenses on AI by more than 10 %, which on average is $ 3.4 million payments in this area. However, with the advent of Deep Research, such investments look dubious because Perplexity offers similar opportunities at the price of ordinary user subscription.
Yes, and from the point of view of technology, Deep Research shows high results, calling into question the real value of expensive and solutions. The Perplexity model demonstrated 93.9 % of the accuracy in the Simpleqa test and 20.5 % in Humanity’s Last Exam, bypassing the Google Gemini Thinking and other leading models. At the same time, the company notes that the tool performs most of the tasks in less than three minutes, analyzing hundreds of sources and simulating the work of a professional researcher.
Obviously, the launch of Perplexity Deep Research changes not only the price policy, but also the availability of AI. Previously, advanced technologies were available only to large corporations, and small companies and independent specialists could not afford to subscribe for thousands of dollars. Now, with the new Deep Research tool, you can perform complex tasks, starting from financial analysis and marketing research to technical or medical documentation, and all this for acceptable money.
Perplexity also plans to expand the availability of Deep Research by releasing applications for iOS, Android and Mac, as this, according to the company, will help accelerate the distribution of technology among users who used to be advanced AI inaccessible.