After integrating Meta✴’s AI into WhatsApp, Instagram✴, Facebook✴, and Messenger, the company today unveiled a standalone app at LlamaCon that’s similar to other AI chatbots. Meta✴ leveraged its biggest competitive advantage: the profiles most of its users have built from data they’ve posted on Facebook✴ or Instagram✴ over the years.
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A Meta✴ representative said the company’s new AI assistant is different from similar apps in that it can “[use] information you’ve already chosen to share in Meta✴ products.” This personalization will be available to people in the U.S. and Canada for now, but could eventually expand to the rest of the world.
The company believes that there are more advantages than disadvantages to using personalized information by an AI assistant — a user can provide information about themselves, which the AI will remember and take into account in the future. For example, based on data about preferences, phobias or congenital diseases, a helpful AI assistant will plan a wedding, vacation, a visit to the doctor, a visit to a restaurant or a funeral.
The Meta✴ AI app also includes a Discover feed, where the user can use the AI to share all the intimate details of their interactions with the AI — in the Meta✴ mockup, the user asks the AI to describe them with three emojis, which they will then send to their friends. It’s reassuring that the user’s interactions with the AI are only published in the feed with their permission.
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Using the Discover feed could further fuel the mass psychosis around generative AI, where people try to make themselves look like Barbie dolls or Ghibli characters.