HONOR MWC 2025 Booth Spotlight: Cutting-Edge Innovations and Strategic Plans for the AI ​​Future

At MWC 2025, HONOR unveiled its ambitious development strategy, the HONOR ALPHA PLAN, aimed at transforming the company from a smartphone maker to a global leader in AI devices. The three-stage plan includes the creation of new technologies, the development of AI systems, and collaboration with partners to build an open ecosystem focused on unleashing human potential.

The name ALPHA symbolizes HONOR’s commitment to technological excellence. The company intends to “remove technological barriers” to working with AI, as well as create an entire ecosystem of AI devices. The plan includes three key stages:

• The first stage is to develop an intelligent smartphone. HONOR plans to work with partners including Google Cloud and Qualcomm to “push the boundaries of technology” and create a new paradigm of intelligent devices in the era of AI agents.
• In the second phase, the company will push the technological boundaries even further and work with partners to develop a new ecosystem of intelligent devices in the era of physical AI.
• The third stage is focused on the era of strong artificial intelligence (AGI – human-level AI). HONOR intends to “open the boundaries of human potential” and shape a new paradigm for future civilization.

HONOR is calling on the industry to work together to create an open ecosystem of AI devices. As part of this plan, the company will invest more than $10 billion over five years to develop technologies and integrate AI into devices.

During the HONOR launch event, representatives from Google Cloud, Qualcomm, CKH Group, Orange, Telefónica and Vodafone symbolically lit the “Tree of Light” representing the AI ​​ecosystem, highlighting the importance of collaboration.

HONOR also unveiled a number of innovative developments that showcase the capabilities of AI in mobile devices:

• A personal mobile AI assistant capable of performing complex tasks. For example, it can book the most suitable restaurant based on the user’s calendar, traffic conditions, reviews, and other parameters.
• AiMAGE is the latest image processing technology powered by AI Kernel. The local model with 1.3 billion parameters improves the clarity of photos, and the cloud version with 12.4 billion parameters significantly improves the quality of photos taken with zoom.
• AI Deepfake Detection is a new feature coming to international versions of HONOR flagship and foldable smartphones that can detect fake images.
• All-in-one file sharing is a technology that enables ultra-fast data transfer between HONOR Android smartphones and iOS, macOS, Android and Windows devices.

In addition to the strategic plan, HONOR introduced a number of new products. The main new product is the flagship MagicBook Pro 14 laptop. It has a 14.6-inch OLED display with a resolution of 3.1K (3180 × 2080 pixels), a refresh rate of 120 Hz and a brightness of 700 cd/m². The screen has 100% coverage of the P3 color space and 4320 Hz PWM dimming, which makes it comfortable for the eyes even during long work.

The HONOR MagicBook Pro 14 is equipped with the latest 16-core Intel Core Ultra 9 285H processor, which provides high performance, including in modern games. The amount of RAM varies from 16 to 32 GB, and the solid-state drive offers 1 TB. The 92 Wh battery allows the laptop to work up to 12 hours without recharging, which is comparable to the MacBook Pro 14 based on the M4 Pro.

The laptop is made in an elegant aluminum case, only 1.7 cm thick, and weighs 1.39 kg. HONOR has not yet disclosed the global cost of the device, but it is known that in China the laptop will be sold at a price of 5999 yuan (about 73 thousand rubles).

HONOR also introduced the flagship Watch 5 Ultra smartwatch, which is made of titanium alloy and has IP68 protection and 5 ATM water resistance. The watch is equipped with a round 1.5-inch AMOLED display with a resolution of 466 × 466 pixels and supports more than 10 thousand digital dials, which allows you to personalize the device to your taste.

The battery life of the device deserves special attention, reaching an impressive 15 days. Such indicators were achieved thanks to the 480 mAh battery. HONOR Watch 5 Ultra is equipped with 8 GB of memory, supports Bluetooth 5.2 and is compatible with Android 9.0, iOS 13.0 and later versions. There are also more than 100 training modes.

The HONOR Watch 5 Ultra offers advanced health monitoring features, including Quick Health Scan with ECG and 24-hour health analysis. The watch tracks heart rate, blood oxygen levels, and sleep quality.

In addition, HONOR presented its new open-type headphones — HONOR Earbuds Open. The model stands out for its stylish design with a silicone “loop” for fastening on the ears. The headset is aimed at users leading an active lifestyle and supports hybrid active noise cancellation (ANC), spatial sound, and “transparency” mode.

One of the key features of the new product is support for artificial intelligence. HONOR Earbuds Open are equipped with a neural network system for translating foreign speech in real time, which works both in personal communication and in telephone conversations. AI Privacy Call technology is also provided, reducing sound leakage for greater privacy.

HONOR Earbuds Open received a 16 mm dynamic driver using a multi-magnetic configuration with a composite membrane made of elastic TPU and a tweeter with a titanium shell. The battery life of the headphones reaches 6 hours without recharging and 22 hours with a case, while fast charging allows you to restore the charge from 0 to 100% in 110 minutes. The device is protected from water and dust according to the IP54 standard.

Finally, HONOR introduced the Pad V9 tablet, which we already talked about in detail in our review. Let us remind you that this is a thin tablet with a 2.8K screen, a powerful hardware platform with support for various AI functions for productive work, and a capacious battery.

Finally, at its stand, HONOR showed off a variety of third-party devices that are part of the HONOR ecosystem. There are various electronic musical instruments, such as a synthesizer and an electric guitar, all sorts of robots, for example, for playing Go, and even an advanced robotic arm.

HONOR not only unveiled new products, but also demonstrated a strategic vision of the future, where artificial intelligence will become an integral part of the device ecosystem. HONOR is betting on technologies that will change not only the market, but also the daily lives of users, opening up new opportunities for all of humanity.