The Google search engine is in the process of traveling around artificial intelligence, said Sundar Pichai, General Director of Sundar Pichai) during the summary of financial results this week. The beginning of this trip was AI-caring-a controversial, but a significant shift in how Google provides information to billions of users of its search engine.
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The company does not intend to stop there. “Since artificial intelligence expands the range of requests that people can set, 2025 will become one of the most important for search innovations,” Pichai said. During the speech, he spoke about the next stage of the Google plan to fill the search engine and the function that were developed by DeepMind specialists.
According to the Google plan, the search engine gradually should become more like a II assistant who, instead of a user, views a web page, analyzes the information and gives a generalized answer. This concept is far from the search engine that simply issues links in response to requests. Google has been going along this path for several years, since at the end of 2022 the search giant was taken by surprise by the ChatGPT from Openai. However, the upcoming changes in the search engine will have serious consequences for sites depending on Google traffic, as well as companies buying advertising in the Google search engine.
Answering the question of the future of AI and the search engine, Pichai said that the future can be presented by looking at the Project Astra, referring to the multimodal II system from DeepMind. This algorithm can process videos online from the camera or computer screen, answering questions about what is happening on the screen. Google has big plans for Project Astra and other business areas. For example, Google wants to make a multimodal AI system the basis of augmented reality glasses.
Pichai also mentioned the so-called Gemini Deep Research, which is able to conduct more detailed research, analyzing information from various sources within a few minutes and preparing a generalized response to the user’s request. According to Pichai, this solution will help to automate the processes that people traditionally perform using the company’s search engine.
«You really significantly expand the use of the search engine, asking questions that you can not always get an instant answer, but you can solve them by spending some time. All this is in the field of research, and you will see how we will offer users new opportunities during 2025, ”Pichai said during the speech.
In addition to this, the head of the company mentioned that the company has a “clear idea” about the possibilities of searching, and their expansion using another Jeet-agent Project Mariner. He will be able to interact with the websites interface on behalf of the user, which will save people from the need to work with sites. Pichai also mentioned that the company could make the search engine interface more like a chatbot, but did not go into the details of this.