Google had “very good ideas” on the integration of advertising in the Gemini AI assistant

At the moment, the Google Gemini AI Helicopter has no advertising, but the company has “very good ideas” how to change it in the future. This was stated by the General Director of Google Sundar Pichai during the meeting with investors this week.

Image source: Google

Currently, users can get free access to Gemini or interact with AI assistant as part of a paid subscription, which includes additional opportunities. It seems that in the future advertising content can become one of the parts of this product.

During the conversation, the Wells Fargo analyst asked Pichai what to think about the “future Gemini monetization opportunities,” and whether the company sees a potential “advertising component”. “As for monetization, at the moment we have focused on free access and subscriptions. But, as you could already see the experience of working with Google, we always strive to ensure that users feel better, and we have very good ideas for the concept of native advertising. You will see that we are leading in the field of interaction with users, ”Pichai answered.

Pichai added that Google strives to ensure that the company’s products cover billions of users, and advertising is always an important aspect of this strategy. “As you have already seen in the case of YouTube, over time we will give people the opportunity to choose. But this year, I think, you will see that we will focus on the subscription, ”Pichai added. It was also said that this year Google will spend $ 75 billion on the development of and technologies.

Apparently, users should not expect the appearance of advertising in Gemini at least this year. However, advertising occupies an important place in the Google business, so it is worth expecting that at some point advertising content will appear in the AI, as it was already in the recently launched AI-carriage in the company’s search service.