Buyers of advertising in Google and site owners who expect crossings after requests in the search engine can expect an unpleasant surprise in the form of a decrease in attendance, which is able to bring with them an artificial intelligence regime after its integration into the company’s search engine or in the Google application. Just such an internal testing passes, which was indicated by the leak from Google.
Image source: 9to5Google
A screenshot with the results of the AI, after a question asked by the user in the search engine, was shared by the 9TO5GOOGLE website. Based on what you saw, we can conclude that AI gives a ready -made answer to the question asked without the need to switch to pages and independently collect information scattered on sites. Moreover, the question may not be fully formed, leaving AI the opportunity to think over on your own, which can still be needed by the user.
If we quote the excerpt from the internal correspondence of Google, the artificial intelligence mode is described as “an intellectual search for information for you – the organization of information in a breakdown convenient for perception with links for studying content on the Internet.” But after watching an essay or squeezing, how many will go to look for the source? But AI is able to hallucinate, and the primary sources cannot be neglected.
However, there is a category of requests where the search engine AI will be definitely in demand with a lack of time for an independent search. These are comparisons, advice, generalizations and a number of others, as well as the implementation of the opportunity to ask a clarifying issue on the topic. All this seems to be already exists and is tested, or will be created.
Also, based on some details in the screenshot, you can suspect that the search is based on the Gemini 2.0 model.
In particular, the example shows the answer to the question of how many spaghetti packages are needed to feed 6 adults and 10 children and to be enough for adding. AI answers in detail the question with the approximate calculation of portions. Also interesting are the answers of AI in the search engine to the questions “What do I need to start engaging in aquasquiping – a aquarium interior design”, as well as this is the question of the closest store with goods for this hobby.
With such an AI, the assistant will not have to go through links and watch advertising, and also not all sites will fall into the summary. But Google is forced to follow competitors in such an undertaking, otherwise it will simply lose the audience.