The ASUS company has so far the only manufacturer of video cards that provided official information about the availability of certain versions of the GeForce RTX 5090 and RTX 5080 at the start of sales. The company also revealed information about the recommended prices for its new products, but it is obvious that in stores the price tags may differ from the recommended.
Image source: VideoCardz
According to VideoCardz, directly at the start of sales, the prices of video cards put up for shelves are slightly different from the recommended by manufacturers, since many of them directly work with large retailers and ask the latter not to sell cards at high prices. However, these agreements usually do not last long and shortly after the start of sales prices for popular models begin to rise.
The same rule works in relation to video cards models, for which NVIDIA partners set recommended prices for NVIDIA itself – at these prices the latter offers the Founds Edition models. In the case of custom options for cards from partners, we are talking about lower -level models. Typically, the supply of these variants of video cards is very limited, so their cost soon also begins to grow rapidly. There are several explanations at once, but the most obvious is that almost all GPUs have a dispatch supply, which allows manufacturers to produce cards with additional factory overclocking and offer them at higher prices.
ASUS reported which cards will be offered at the recommended prices and which a margin received up to 55 % of the recommended price of NVIDIA:
ASUS said that some models of video cards at the beginning of sales will be offered at “special starting prices”, but soon the cost of these new products will become higher. The most expensive offers in the form of ROG Astral models are estimated by the manufacturer by 40–55 % more than recommended NVIDIA prices.
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