Apple set a new record for the number of active devices, but growth slowed down

Apple has disclosed the number of devices for its production of its production devices – it set the next record. But the growth rate of the number of active units of equipment decreased compared to last year.

Image source: apple.com

Now in the world there are 2.35 billion actively used Apple devices. This is a record indicator – in February 2024, the company announced that there were 2.2 billion. The 150 million devices added to this amount correspond to 6.8 %growth. However, it is worth noting that as of January 2023, Apple reported 2 billion active devices, and at that time it was also a record. That is, in the period from 2023 to 2024, they became 200 million more, and this was an increase of 10 %.

Despite the fact that now Apple is not perfect, the company is still optimistic about the prospects that promises the launch of the Apple Intelligence artificial intelligence package in China. It can take place already in April when iOS 18.4 with the support of Chinese simplified and other languages. The CEO of Tim Cook said that the iPhone 16 sales were higher than the iPhone 15 sales in countries where the Apple Intelligence functions are already working.