Apple reported on the “best quarter” contrary to the fall of iphone sales

Apple reported on tremendous revenue for the last quarter of the calendar year. “Today, Apple reports the best quarter with an income of $ 124.3 billion in history, which is 4 % more than a year ago,” said Tim Cook. Revenue has grown in almost all directions, including Mac, iPad and services. At the same time, the iPhone segment key to the company showed a fall by 1 %, the decrease was also noted in the category of “other products”.

The main financial indicators according to the results of the first quarter of the 2025 financial year, which ended with the company on December 30, were distributed as follows:

• Profit per share – $ 2.40 (+10 % year for the year);
• Revenue – $ 124.3 billion (+4 %);
• Revenue in the iPhone segment – $ 69.14 billion (a year ago it was $ 69.70 billion);
• Revenue in the Mac segment – $ 8.99 billion (a year ago it was $ 7.78 billion);
• Revenue in the iPad segment – $ 8.09 billion (a year ago it was $ 7.02 billion);
• Revenue in the segment of other products (includes Apple Watch and Airpods) – $ 11.75 billion (a year ago it was $ 11.95 billion);
• Revenue in the service segment – $ 26.34 billion (a year ago it was $ 23.12 billion);
• Gross profit – 46.90 %, the highest indicator in history.

Negative indicators in the iPhone indicate that neither Apple Intelligence nor a new button on the case could increase sales of smartphones. Tim Cook does not agree with this. “In the December quarter, we saw that in the markets where we launched Apple Intelligence, the annual indicators of the iPhone 16 family were higher than in those markets where we did not deploy Apple Intelligence,” said the general director of the company. That is, Apple’s management is trying to convince investors that AI-functions have become a growth driver. Future quarterly reports will be able to confirm or refute this statement when Apple Intelligence will master more markets – while the function is available in the USA, Canada, Great Britain and some other English -speaking countries.

Image Source: Apple

Apple also managed to achieve a record gross profit – it amounted to 46.9 %, and this is the highest indicator in the history of the company; The previous record was set during the quarter, which ended in March 2024, and then this indicator reached 46.6 %. In the current quarter, Apple intends to hold gross profit from 46.5 % to 47.5 %.

«The business of services mainly in aggregate increases the overall profitability of the company, ”explained Apple’s financial director Kevan Parekh. Income in the service segment really showed an increase of 4 % to $ 26.34 billion; Now this direction makes about 21 % to the total income of Apple.

Despite some failures, Apple continues to bring income to investors. Only over the past year, its shares went up by 31 %, ahead of the growth rate of NASDAQ, and market capitalization reached $ 3.6 trillion.