The inexpensive Apple iPhone 16e, based on the results of the incomplete first quarter of sales, took a share of 7% of all iPhones sold in the US, thereby showing itself to be better than its predecessor: the share of the iPhone SE in the same period last year was lower, according to statistics from the analytical company CIRP (Consumer Intelligence Research Partners).
Image source: apple.com
The entire iPhone 16 lineup, which now includes five models with the introduction of the 16e, accounted for 74% of total iPhone sales in the US in Q1 2025. And that’s a significant increase over the previous lineup — the iPhone 15 had 68% for the same period in 2024. The positive dynamics were largely driven by the iPhone 16e, but some shifts were seen across the entire lineup.
Image source: CIRP
The base iPhone 16 showed a decent growth of up to 20% – for comparison, the iPhone 15 had only 14% in Q1 last year. But the top models showed some decline: the iPhone 16 Pro and Pro Max together accounted for 38% of iPhone sales – the iPhone 15 Pro duo had 45% last year. In particular, the iPhone 16 Pro showed a decline from 22% to 17%.
The data suggests that Apple’s strengthening of its mid-range offerings has generally worked, with more consumers choosing the entry-level iPhone 16 over the Pro models. The iPhone 16e also attracted customers who would otherwise have opted for previous-generation models. Older iPhones, or models more than a year old, saw sales decline to 26%, down from 32% a year earlier, helped by the discontinuation of the iPhone SE, iPhone 14, and 14 Plus in the past quarter.