Apple changed its mind about using LG MicroLED displays in smartwatches – Koreans demand compensation

LG is a longtime supplier of displays to Apple, such as its Studio Display line, and is investing heavily in developing promising technologies for new Apple devices. One such development was the MicroLED display for the Apple Watch Ultra. But Apple abandoned this project, and now LG wants compensation for the costs incurred.

Image source: Pixabay

Initially, using a MicroLED display in the Apple Watch Ultra seemed like a promising idea – the advantages of the technology compared to MiniLED are high-quality color rendition, high brightness and energy efficiency. MicroLED outperforms OLED in backlight brightness while consuming less power. Unfortunately, all these advantages were offset by the expected significant costs of scaling production, which forced Apple to abandon the project, despite the agreements.

LG has invested heavily in product development, including acquiring 14 US patents related to MicroLED screen technologies. Moreover, the company has attracted other partners and investors to the development, who will now also suffer losses. Apple’s refusal will lead to the termination of several large contracts, downtime of expensive equipment and repurposing of specialists already hired to participate in the project.

Given the above, LG’s desire to receive compensation for the costs incurred seems self-evident.

admin

Share
Published by
admin

Recent Posts

Apple Confirms It Will Soon Make Vision Pro Headsets More Comfortable and Smarter

Apple has officially confirmed that its generative AI platform, Apple Intelligence, will be coming to…

3 hours ago

OpenAI Purges ChatGPT of Suspected Malicious Accounts from China and North Korea

OpenAI has suspended accounts of users in China and North Korea who allegedly used the…

3 hours ago

“We Just Need More Power”: OpenAI Will Gradually Overcome Its Dependence on Microsoft

OpenAI currently relies heavily on the computing power of its major shareholder Microsoft to develop…

3 hours ago

Trump’s Crypto Warm-Up: Coinbase Gets Off SEC Lawsuit With Little Blood

The largest US cryptocurrency exchange Coinbase has announced that the US Securities and Exchange Commission…

3 hours ago

Jensen Huang Drops Nvidia Stock Crash on DeepSeek – Investors Got It All Wrong

The market misinterpreted the significance of technological advances from Chinese AI lab DeepSeek and drew…

3 hours ago