Hundreds of media companies, including The New York Times, The Washington Post, and The Guardian, have launched an ad campaign calling on the U.S. government to protect content from uncontrolled use by artificial intelligence (AI), The Verge reports. The initiative, called Support Responsible AI, is organized by the News/Media Alliance and includes ads in both print and online publications.
Image source: AI generated
The campaign comes weeks after OpenAI and Google wrote to governments asking for permission to train their AI models on copyrighted material. The ads feature slogans like “Watch AI,” “Stop AI Theft,” “AI is Stealing From You Too,” and a call at the bottom of each teaser that reads, “Stealing is un-American. Tell Washington to Make Tech Big Pay for the Content They Take from Publishers.”
The ads include a link and QR code to the Support Responsible AI website, where users are encouraged to contact their representatives in Congress to demand that tech companies compensate journalists, writers, and artists fairly. The publishers also insist on mandatory attribution for AI-generated content.
Image source: News/Media Alliance
«“Right now, Big Tech and AI companies are using publishers’ content against them, taking it without permission or payment to train AI models that ultimately siphon off all the ad revenue from creators,” said Danielle Coffey, president and CEO of the News/Media Alliance. “The media industry is not against AI — many companies use these tools themselves. But we want a balanced ecosystem where AI is developed responsibly.”
In February, major British newspapers ran a similar campaign, running front-page headlines with the slogan “Make It Fair,” calling for copyright protections against training AI models. Others taking part in today’s initiative include The Atlantic, the Seattle Times, the Tampa Bay Times, Condé Nast (publisher of Wired), and Axel Springer (owner of Politico).
The conflict between media companies and tech giants is clearly escalating. While OpenAI and Google are seeking free access to data from the US government to train AI, publishers are pushing for regulation and payments for the use of their materials. The outcome of this battle in the age of neural networks could determine the future of digital content.
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