Ubisoft has begun seeking investors for a new company that will own the publisher’s biggest franchises, including Assassin’s Creed

French publisher Ubisoft, which has found itself in a protracted nosedive, continues to look for a way out of the crisis. One option the management sees is the creation of a new enterprise with some of the company’s assets, but this requires investors.

Image source: Ubisoft

As Bloomberg reports, citing informed sources, Ubisoft has begun searching for investors for a new structure with control over several of the publisher’s franchises, including Assassin’s Creed.

According to Bloomberg, the yet-to-be-formed structure may be valued higher than the main company. In other words, it will likely include the publisher’s most valuable assets (including Assassin’s Creed).

The company is ready to part with a minority stake in the enterprise and has contacted potential buyers of shares. These include the Chinese IT giant Tencent (which already owns a stake in Ubisoft), international and French funds.

Ubisoft has reportedly asked potential partners to make preliminary bids (to buy shares in the new venture) by the end of March. Tencent declined to comment, while Ubisoft referred to the January statement.

Recall that amid rumors of a sale to Tencent, the publisher announced the appointment of leading advisers to explore “transformational strategic and financial options in the interests of shareholders.”