Take-Two Interactive CEO Strauss Zelnick has commented on the potential impact of generative AI on the gaming industry.
Image source: Kotaku
Generative AI has become increasingly important in the field of interactive entertainment in recent years, but Zelnick believes that we shouldn’t expect any gaming hits based on this technology.
In an interview with Carolyn Dailey for her book The Creative Entrepreneur, the Take-Two chief said he was “not worried about AI creating hits.”
«”Because [AI] is based on existing data. It looks to the past. Big hits are forward-looking and have to be created from nothing,” Zelnick said.
Image source: Rockstar Games
The head of Take-Two believes that to create something truly successful in the gaming industry, you need to “hire the best creators, mentor them to follow their passions, try new things, and stay away from imitation.”
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Take-Two is currently preparing to release Rockstar Games’ crime action thriller GTA VI, which is considered one of the most anticipated video games in the history of the industry. The release is planned for the fall of this year on PS5, Xbox Series X and S.