Meta✴ introduced an artificial intelligence-based video generator, Movie Gen, which allows you to create or edit videos using a simple text request – the company is becoming an increasingly serious competitor to OpenAI and Google in the field of AI, writes Bloomberg.
Image source: Gerd Altmann / pixabay.com
Based on text queries, Movie Gen creates new videos up to 16 seconds long. The same queries can be used to generate audio for existing videos, to edit finished videos, or to create a video featuring a real person based on a given photograph. For now, only some of the company’s employees, as well as its partners, including some directors, can use Movie Gen; and next year Meta✴ intends to add neural network support to its popular applications.
The company is still discussing how best to implement this integration, but Movie Gen’s goal is to encourage social media users to actively create or edit video posts, said Connor Hayes, Meta✴ vice president of generative AI. . “The tool will be easy to use, useful for bloggers, good for general in-app experiences, but at this point we don’t have a specific product plan for what it will look like,” Hayes said.
Meta✴ has large amounts of data, which is enough to train AI capable of generating text, sound or video. The company has invested several billion dollars in this area and has built a Meta✴ AI chatbot into most of its applications, capable of answering user questions and maintaining a conversation. Other large companies also have their own video generators – for example, OpenAI Sora and Google Veo.
The company is in no hurry to launch Movie Gen: currently creating a video based on a text request takes “several tens of minutes,” and it is unlikely that the average social network user will use such a tool on their phone. Meta✴ also has to address several important issues “related to safety and liability”: for example, it should not be possible for one person to create a video of inappropriate content involving another; The company also intends to label AI-generated videos so people know their source—an important lesson learned from the deepfake stories.
Now the AI direction is a priority for Meta✴ – AI, its head Mark Zuckerberg is sure, can become a factor in the growth of both the user base of the company’s services and its income. In addition, AI will play a growing role in both Meta✴’s applications and the future devices it produces or intends to produce, including smart glasses. AI featured prominently at the presentation of the prototype Orion holographic augmented reality glasses that Meta✴ unveiled last week.