Western Digital, best known as a manufacturer of storage devices, announced the separation of its websites. WD.com will now focus on hard drives, and SanDisk.com will focus on flash memory products, including SSDs. A year earlier, a business separation was announced: Western Digital and SanDisk would operate as independent companies, each with its own product portfolio.
Image source: Western Digital
«We currently operate two dedicated websites: WesternDigital.com for all HDD products and SanDisk.com for all flash memory products, including SSDs, memory cards, USB drives and more,” Western Digital said in a statement. . Support services are also separated. Western Digital will provide support for HDD drives, and SanDisk will provide support for NAND-based products.
Western Digital announced plans to split its business about a year ago. One company will focus on HDD production, and the other on 3D NAND-related products, including the actual production of flash memory. The official separation of Western Digital is expected to be completed in the second half of 2024, presumably within the next few weeks.
It is noted that since the announcement of the division in October 2023, Western Digital has made significant progress. Legal entities have been created in 18 countries and the necessary financial structures have been prepared, the company announced in March. Regulatory filings are also nearing completion. After the completion of the entire procedure, both companies will function as two independent joint stock companies.
The new NAND-focused company (SanDisk) will be led by David Goeckeler, the current CEO of Western Digital. And Irving Tan, currently executive vice president of global operations, will become CEO of the now independent HDD company Western Digital. The decision to separate the business was made due to management difficulties due to different product focuses and slowing growth in a highly competitive market.