The design of the iPhone smartphones has not changed much in the past few years. New models are becoming technologically better annually, but the average consumer is unlikely to use the word “innovation” to describe the latest devices from Apple. Nevertheless, the head of the company Tim Cook expressed the opinion that the “roadmap” of the iPhone looks “especially exciting” and “many innovative solutions” are waiting ahead of the platform.
Image Source: Apple
Yesterday Apple reported on her latest financial indicators. For the company, the last quarter turned out to be the most successful in history and brought revenue more than $ 124 billion. However, Apple’s success did not demonstrate in all markets. IPhone festive sales in China turned out to be a complete failure. Despite the fact that the iPhone 16 series surpassed the iPhone 15 indicators in most other markets, the Celestial Assembly did not cause excitement. As a result, the revenue from the iPhone fell by 1 %.
At the report conference, Apple General Tim Cook again predicted a bright future for the iPhone. When asked about innovation in iPhone, Cook replied: “Much has to be done, but I am very optimistic about our grocery conveyor. The smartphone will be able to offer many more innovations. ”
According to the 9TO5MAC portal, the words of the head of Apple could be mistaken for another template excuse, which Cook often uses, speaking publicly. But they can also be an indirect confirmation of various rumors and leaks indicating that the iPhone, like a platform, is on the path of real hardware changes.
Image source: 9to5Mac
Back in October, the head of the Apple hardware department, John Ternus, said in a conversation with the engineering team that the future iPhone would be “the most ambitious in the history of this product.” From rumors it is known that Apple works at least two new devices. One of them is the ultra -thin iPhone 17 Air. According to 9to5Mac, thanks to radical changes in design, this will be the first model of the device that for many years will make observers ask the question: “Is this the truth of the new iPhone?” Next year, if Apple does not lag behind the schedule, the world should see the first folding iPhone. It will use the “Motor” format, as well as the Samsung Galaxy Z Flip smartphone series.