Apple continues to surprise with its creative approach to advertising. In the new video, titled “All Systems Pro,” the iPhone 16 Pro turns into a rocket and launches into orbit, showcasing the power of the A18 Pro processor, which powers all the smartphone’s features at speed, including support for 4K slow-motion video recording at 120 frames per second (FPS). .
Image Source: Apple/YouTube
At the mission control center, specialists carry out a final check before “launching” the smartphone into space. During the 30-second countdown, the team ensures that all components of the A18 Pro processor are ready, such as the Neural Engine, 6-core GPU and other components.
The description of the video states: “The A18 Pro features a faster Neural Engine, improved CPU and GPU, and significantly increased Memory Bandwidth.” It also notes that “the chip supports advanced photo and video features such as Camera Control and delivers excellent graphics performance for next-generation games.”
Let’s remember that in September, introducing the iPhone 16 Pro, Apple said that the A18 Pro processor is up to 15% faster than the A17 Pro installed in the iPhone 15 Pro, and is also produced using the second-generation 3-nm process technology of the Taiwanese company TSMC.