The Poco brand has officially closed its website on January 1

Poco’s dedicated po.co website is no longer operational. As reported back in October last year, from January 1, all new Poco models can be purchased on the Xiaomi website. And when trying to go to po.co, the user is redirected to this site.

The first new Poco smartphone to be sold on the Xiaomi website will be the Poco X7 duo. Its announcement will take place on January 9.

As GSMArena.com noted, neither the global po.co website nor regional websites are working. When trying to access the brand’s European websites, including British, French and German, users are redirected to the corresponding Xiaomi online store.

The Poco Store app is also no longer functional. Although users’ personal data will be stored for a certain time in accordance with applicable law, it can be downloaded through the account settings on the Xiaomi website.

Existing loyalty programs have also moved to the Xiaomi ecosystem, which will also deal with warranty service issues. As we can see, although it was previously declared that the Poco brand is completely independent, in fact this is just part of Xiaomi’s marketing strategy aimed at expanding sales through offline and online channels in various markets.