“We need to generate profit”: Google will increase the presence of AI in search

The Alphabet holding, which includes Google, is actively developing in a variety of areas, including in the areas of unmanned vehicles and quantum computing, but web search remains a priority for it. Here the company intends to increase the presence of artificial intelligence.

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AI in search, which has made Google a household name, remains the company’s biggest bet, Alphabet President and Chief Investment Officer Ruth Porat said at the Reuters NEXT conference. “We will meet people where they want to be,” said the top manager. Alphabet’s annual revenue is more than $300 billion, and much of that comes from search-related advertising.

In search, the company introduced summaries created by generative AI for queries without an obvious answer. Google was forced to take this step due to competition from OpenAI ChatGPT. But the company had to deal with AI “hallucinations”, when it gives clearly incorrect answers. Google intends to continue the development of AI search.

Another key investment is cloud services. Alphabet has achieved significant results in the field of healthcare; The Isomorphic Labs division, part of the holding, develops medical drugs using AlphaFold AI, which predicts the structures of protein molecules. AI, according to Porat, will help preserve vision for people who are at risk of losing it; and healthcare workers will no longer have to work long hours in front of screens at the expense of time they can spend treating patients.

The company will spend $50 billion in 2024 on chips, data centers and other capital expenditures; But she doesn’t intend to forget about performance either. “We need to generate profits,” said the Alphabet president.