Video card shipments fell by 14.5% in the third quarter – everyone is waiting for the GeForce RTX 5000

Discrete graphics card shipments in the third quarter of 2024 were 14.5% lower than in the second quarter and 7.9% lower than in the same period in 2025, according to a fresh report from Jon Peddie Research (JPR). Experts attribute the unusual drop in sales in the third quarter, usually accompanied by an increase in shipments, to consumers’ anticipation of a new generation of video cards from Nvidia and AMD, which will likely be presented in January 2025.

Discrete graphics cards, referred to in JPR’s press release as “AIB” (add-in cards), showed the worst sales volumes since the second quarter of 2023 in the third quarter of this year. Their deliveries in the third quarter of 2024 reached 8.1 million units. At the same time, shipments of desktop processors increased during this period to 20.1 million units.

In the third quarter, Nvidia increased its discrete graphics card market share by 2%, while AMD lost the same 2%. The ratio of shares between vendors was 90% to 10%. In the second quarter, Nvidia had 88% of the discrete graphics card market, while AMD accounted for 12% of the graphics accelerator market. Intel’s share is still 0% in overall statistics.

There was also a greater divergence in the ratio of CPU to GPU sales in the third quarter. Of the 20.1 million CPUs shipped, there were only 8.1 million video cards. For the same period last year, this ratio was 19 million to 9 million units, and in the second quarter of this year – 14 million to 10 million units (-26.9% compared to the second quarter). The likely reason for this is the growth in the power of integrated graphics solutions, rising prices for discrete video cards, as well as the general indecisiveness of the market regarding the purchase of aging graphics, experts explain.

JPR’s forecasts for the coming years also look disappointing. According to analysts, GPU shipments from 2024 to 2028 will decrease by 6%, reaching 119 million units. Experts attribute this to the possible introduction of high tariffs, which US President-elect Donald Trump promised to implement during his second term. This is expected to lead to a 45% increase in prices for laptops and consumer electronics.

«We believe tariffs and lack of corresponding wage increases over the next two years will push the US economy into recession. Our long-term CAGR outlook is dismal. Other countries will also feel the impact as consumers begin to cut back on their spending,” said Jon Peddie, head of research at JPR.