In the price segment above $600, Huawei smartphones in the Chinese market are approaching the segment-leading Apple iPhone, according to a Canalys study cited by the South China Morning Post. Sales volumes of Huawei products in this category in the third quarter in China increased by 34% year-on-year and increased the manufacturer’s share to 33%.
Image source: Huawei Technologies
At the same time, as Canalys notes, iPhone shipments in the price segment above $600 in China decreased by 5% in the third quarter, but this did not prevent the American company from controlling 52% of the upper price segment of the smartphone market in China. It is believed that uncertainty regarding the implementation of Apple Intelligence support in China is contributing to a decrease in demand for products of this brand in the local market. Moreover, Canalys experts attribute the 15% increase in demand for expensive smartphones in the global market in the third quarter to interest in models with support for artificial intelligence systems. Different iPhone models made up half of the list of the 10 most popular smartphones in the Chinese market in the third quarter.
A November CINNO report revealed that Huawei shipped 1.12 million foldable smartphones with flexible displays to the market in the third quarter, nearly doubling the same period last year. In this category of devices, Huawei products turned out to be the leaders in the Chinese market. The Huawei Pura 70 smartphones, presented in the first half of the year, took the sixth position among the most popular smartphones in China costing more than $600 at the end of the third quarter.
Other manufacturers lag far behind Apple and Huawei in China’s luxury smartphone market. Honor was content with a 5% share, while Xiaomi and Samsung each got 3%. In the global market, Apple controlled 63% of the expensive smartphone segment at the end of the third quarter, its sales volumes increased by 10%. Samsung took second place and 21% of the global market, while Huawei was content with third place and 8% of the global market for smartphones over $600. The entire global smartphone market should grow by 6% to 1.22 billion units by the end of this year, according to Canalys. In subsequent years until 2028, however, the average annual growth rate will be limited to 1%.
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