Amazon has developed its own generative artificial intelligence system that can work with text, images and video. It will help the company reduce its dependence on Anthropic startup products, The Information reported.
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Building its own AI model will help Amazon reduce its reliance on Anthropic’s Claude chatbot, a popular offering on the Amazon Web Services (AWS) platform. A new large language model, codenamed Olympus, can recognize objects in images and fragments of video – for example, it can find a winning shot in a basketball game using a text query.
Earlier it became known that Amazon would invest another $4 billion in Anthropic, OpenAI’s main competitor. Last September, Amazon invested the same amount in this startup, which gave it the opportunity to start making money on generative AI technologies. The official announcement of the Olympus model could take place as early as next week during the annual AWS re:Invent conference, which is held for clients of the cloud platform. With its actions, Amazon seeks to refute the belief that Google, Microsoft and OpenAI are the undisputed leaders in the field of generative AI.