Microsoft scares Windows 10 users with end of support and offers to buy new PCs

With the end of support for Windows 10 approaching, Microsoft has started showing users scary full-screen notifications asking them to buy new PCs with Windows 11 and Copilot Plus, while there is no information about the possibility of extending support for the existing OS, although this is possible.

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Microsoft is actively promoting the purchase of new Windows 11 computers among Windows 10 users. According to The Verge, the other day some users noticed full-screen notifications in which the company suggests “do more with your new Windows 11 PC” or “upgrade to Copilot Plus computers” to get the “ultimate Windows 11 experience.” At the same time, as in previous similar notifications, the “More details” link leads to a site advertising new PCs.

It is noteworthy that these notices are silent about the ability to continue using Windows 10 after October 14, 2025, but with a caveat – users will have to pay $30 for additional updates throughout the year. At the same time, corporate customers will be able to purchase up to three years of additional updates. In this way, the company is pushing users to buy new devices rather than paying for extended support for an existing OS.

Image source: Microsoft

It should be said that aggressive promotion of new versions of the operating system is a common practice for Microsoft. If you remember, the company similarly stimulated the transition to Windows 10 for users of Windows 7 and Windows 8.1. In addition, the new notifications are specifically about buying a new PC, not about upgrading to Windows 11, because millions of devices simply do not meet the technical requirements of Windows 11, which is only supported on processors released since 2018.

The transition to Windows 11 is progressing slowly; most users still prefer Windows 10. Even in the field of computer games, where Windows 11 briefly became the leader on the Steam platform this summer, the popularity of the new OS remains in question. Further confusing and complicating matters is the fact that Microsoft continues to add new features to Windows 10 despite announcing in 2023 that it will stop making major updates. And in June, the company reopened beta testing for the “old” OS.