YouTube is testing a new format for viewing long videos like Shorts

YouTube can launch infinite scrolling with autoplay for long videos, like in Shorts. When you scroll up, the next video starts, and so on ad infinitum. The experiment, which launched back in August for some Android users, is part of testing the platform’s new content recommendation system.

Image source: Copilot

YouTube spokesperson Allison Toh confirmed the testing: “We’re running an experiment with a small group of Android users, allowing them to scroll up to play new videos in both portrait and full-screen modes.” So far, the test covers a limited number of users, and it is not a fact that the function will be implemented everywhere, notes The Verge. However, the very appearance of such an idea signals possible changes on the platform.

The introduction of an endless feed like on TikTok could radically change the way you watch videos on YouTube. Nowadays, users choose videos based on covers and titles, often based on recommendations or their subscriptions. In TikTok, content plays automatically, and users just need to scroll through the feed. This format is considered more effective, as it minimizes the viewer’s efforts and allows the algorithm to quickly adapt to their preferences.

Additionally, moving to an endless feed could eliminate the need for content creators to pay a lot of attention to video covers and titles. Nowadays, many YouTubers spend a significant amount of time creating attractive pictures, which directly affects the number of views. For example, popular blogger Jimmy Donaldson (MrBeast) admitted that his team develops at least a hundred thumbnails for each video, trying to find the most clickable option. And this approach has already become the standard for many content creators.

However, the innovation also has a downside. The endless feed assumes that the algorithm, rather than the viewer or creator, will play the main role in selecting content for the user. This removes the ability for bloggers to control how their videos are presented on the platform. As a result, authors will be forced to increasingly focus on the system’s algorithms, which are often aimed not at promoting quality content, but at retaining the viewer’s attention.

Despite the possible benefits for viewers, this transformation, many say, could lead to the loss of YouTube’s uniqueness as a platform where content creators can develop communities and build businesses. In the event of a complete transition to the endless feed format, YouTube risks becoming another version of TikTok, which will change its ecosystem as a whole.

admin

Share
Published by
admin

Recent Posts

Apacer introduced NOX RGB DDR5 memory with speeds up to 8000 MT/s

Apacer has released a series of NOX RGB DDR5 RAM modules. The new products will…

18 minutes ago

Trump’s election should help Elon Musk launch a robotaxi

Sales of Tesla electric vehicles have fallen this year, and the company's CEO Elon Musk…

37 minutes ago

EU fines Meta a record €798 million for anti-competitive abuses in Facebook Marketplace

The European Commission has fined Meta✴, the parent company of Facebook✴, Instagram✴ and WhatsApp, €797.72…

37 minutes ago

A new DDR5 memory overclocking record has been set – 12,350 MT/s on a CUDIMM module

V-Color boasted a record overclocking of the Manta DDR5 CUDIMM RAM module. If just yesterday…

48 minutes ago

The British caught Apple imposing iCloud and demanded compensation of 3 billion pounds.

Apple faces a class action lawsuit worth around £3 billion for allegedly violating UK antitrust…

48 minutes ago

Google releases Gemini AI chatbot app for iPhone

As expected, Google's free AI chatbot app Gemini has launched on Apple's App Store worldwide.…

48 minutes ago