Threads audience exceeded 275 million users in a year since its launch

Meta✴’s microblogging platform Threads, created as an alternative to social network X (formerly Twitter), has reached 275 million monthly active users. Meta✴ expects Threads to become a significant addition to its ecosystem of social platforms and open up new opportunities to increase audience reach.

Image Source: Threads

Since launching in July 2023, Threads has seen significant audience growth, increasing user numbers by 175% over the past year. According to the Meta✴ report for the second quarter, the number of active users reached 200 million, and currently this figure stands at 275 million. As noted by Mark Zuckerberg, daily user growth exceeds one million, which emphasizes the rapid pace of growth and high interest from the audience.

Despite the rapid growth of Threads, social platform X, owned by Elon Musk, remains the leader in the number of active users. X has about 318 million monthly users, according to analytics platform Sensor Tower, but X’s user base has dropped 24% over the past year, continuing a trend that began since October 2022, when Musk completed his $44 billion purchase of Twitter. X’s audience decline is provided by Meta ✴ additional opportunities to strengthen Threads’ position against the backdrop of a weakening competitor.

Meta✴ views Threads as a promising advertising platform, which provided 98.3% of Meta✴’s total revenue in the third quarter. However, Meta✴ CFO Susan Li noted that the company does not expect Threads to make a significant contribution to corporate revenues until 2025. Meta✴’s primary focus is on creating functionality that is in demand among users, which is expected to provide a sustainable foundation for Threads’ growth in the long term.

Analysts at Bernstein see significant potential for Threads. Despite the fact that Meta✴ does not yet consider Threads as the main source of income, analysts predict that advertising will be launched on the platform next year and will begin to scale as the audience grows.

Daily user activity on Meta✴ apps, including Facebook✴ and Instagram✴, grew 5% year-over-year to 3.29 billion, although that figure was slightly below analysts’ expectations of 3.31 billion. News of a slight lag from the forecast led to a decrease in Meta✴ shares by 4%, however, the overall growth of the audience reflects the steady interest of users in the company’s products.