In the coming days, Apple may introduce updated MacBook Pro, iMac and Mac mini models, which will likely receive the M4 chip. This is indicated by low stocks of current versions of these devices in Apple retail stores. However, you shouldn’t expect a large-scale offline event in the style of an iPhone presentation.
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As Bloomberg’s Mark Gurman notes, Apple has already significantly reduced the stock of some Apple devices in its retail stores, and this primarily affected the Apple iMac, MacBook Pro and Mac mini, as well as Apple Magic Keyboards and Magic mice. Mouse and Magic Trackpad.
It is expected that the Apple iMac and MacBook Pro will receive a new M4 chip, and the Mac mini will be completely updated. However, Gurman found no indication that Apple would hold a full-scale event similar to the iPhone launch at its headquarters with press participation.
This format for launching products is already familiar to Apple fans. Last year, events like the iPad reveal at Let Loose in May and the Mac announcement at Scary Fast in October 2023 also didn’t take place at Apple Park. These presentations were broadcast online, and representatives of the press were invited to separate events in New York and London, where they were able to test the new products.
In October 2023, the company announced a Scary Fast event on October 24, and the event itself took place on October 30. This may mean that the announcement of new Mac models based on the M4 chip will occur in the coming days.