Ubisoft management is thinking about selling the company to the Chinese giant Tencent

Bloomberg, citing informed sources, reported that the management of the French publisher and developer Ubisoft, amid recent failures, was thinking about selling the company.

Image source: Ubisoft

Against the background of this situation, the founders of Ubisoft – the Guillemot family with a 20.5% stake in the business – and the Chinese giant Tencent, which owns 9.2% of the shares, are studying with consultants ways to stabilize and increase the value of the company.

Image source: GamesIndustry.biz

One of the options for rectifying the situation, according to Bloomberg sources, in the eyes of Ubisoft and Tencent is the absorption of the company by the Chinese giant with its transfer from public to private.

As Bloomberg notes, the issue is still at an early stage, so the deal may not happen. In addition to buying out the company, the parties are discussing other alternatives.

Image source: Ubisoft

It is worth noting that as a result of the sharp decline in Ubisoft shares, minority shareholders, including AJ Investments, have recently called for management to be privatized or sold to a strategic investor.

Although the prospect of a buyout of Ubisoft is not yet guaranteed, Bloomberg’s publication has already caused a sharp rise in the price of the company’s shares: in the last 24 hours alone, they have jumped in price by almost 30%.