AMD today opened a new engineering and design center in Serbia with offices in Belgrade and Nis. This move is intended to strengthen the company’s presence in the Balkans. Employees of these sites will develop software for various AMD products.
Image Source: AMD
The new engineering and design center will house highly skilled software engineers focused on developing software technologies optimized for AMD’s leading computing platforms, including the AMD ROCm software stack for AMD Instinct data center accelerators and AMD Radeon graphics cards. The center was created as part of an agreement with HTEC, a global technology services company.
«Software plays a critical role in unlocking the power of our leading AMD hardware. Our new engineering and design center will play an important role in supporting both the design and deployment of future generations of AMD Instinct and Radeon accelerators to help make end-to-end AI solutions more accessible to customers around the world. Our investment in Serbia is a testament to the strong engineering talent of the Balkan region, and we are pleased to partner with HTEC, local universities and the vibrant ecosystem in Belgrade and Niš as we look to deepen our presence in the region in the coming years,” said Andrej Zdravkovic , Senior Vice President and Chief Software Officer, AMD.
The new center will operate under the leadership of Djordje Simić. The center teams will focus on developing AI technologies, graphics and software for use across a variety of products, as well as optimizing open source tools, libraries and models to make it easier and more scalable to run the latest AI applications on AMD hardware.
AMD most recently expanded its engineering presence in the Balkans, opening a research center in Iasi, Romania in 2021. The company notes that it will continue to work with HTEC and other regional technology services firms to support software and hardware development projects. In addition, AMD plans to partner with local universities to provide educational resources and engineering internship programs to further develop local engineering capabilities in support of its future growth plans in Serbia.