YouTube has said a firm no to deepfakes and AI plagiarism, protecting the rights of creators on the platform. According to The Verge, the company is beginning to develop new tools that will give content creators more control over the use of their voice and image generated by artificial intelligence.
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The first tool, called “synthesized singing identification technology”, will allow artists and creators to automatically recognize and manage YouTube content in which their voices are imitated using artificial intelligence. The technology will be integrated into the existing Content ID copyright identification system and launched as a pilot program next year.
YouTube’s decision comes amid growing concerns in the music industry about the use of AI to create copies of songs and artist voices. In an open letter published earlier this year, more than 200 artists, including Billie Eilish, Pearl Jam and Katy Perry, called unauthorized AI copying an “attack on human creativity” and demanded from video hosting more responsibility in this regard.
In addition to protecting voices, YouTube is also developing a tool on its platform to detect deepfakes of faces and images of authors, actors, musicians and athletes. However, the system is still under development and there is no word on when it will be launched.
In addition to this, YouTube promises to crack down on those who collect data from the platform to train AI models. “We have made it clear that unauthorized access to creators’ content violates our terms of service,” YouTube said in a statement. However, this has not stopped companies such as OpenAI, Apple, Anthropic, Nvidia, Salesforce and Runway AI from training their AI systems on thousands of videos downloaded from YouTube. To protect content from crawler bots, YouTube plans to block their access completely and will begin investing in a data collection detection system to do this.
It is also said to be developing ways to give creators more options over how third-party AI companies could still use their content on the platform, apparently sharing earnings. More details on this will be released later this year.