The recent release of open-world action-adventure Star Wars Outlaws sent French publisher and developer Ubisoft’s shares tumbling to their lowest levels in years.
Ubisoft shares have fallen 7.6% over the past two days, adding to a 30% drop since the start of 2024, Reuters reports. The figure has not fallen this low for nine years, since 2015.
According to Midcap Partners analyst Charles-Louis Planade, the decline was caused by the lukewarm reception of Star Wars Outlaws and low interest in the free-to-play shooter XDefiant.
Expert J.P. Morgan’s Daniel Kerven added that Star Wars Outlaws “struggling to meet [analysts’] sales expectations.” J.P. Morgan also lowered its forecast for the game from 7.5 million to 5.5 million copies by April 2025.
Star Wars Outlaws was released on August 30 on PC (Ubisoft Connect, EGS), PS5, Xbox Series X and S, although owners of premium editions received access three days earlier. A season pass with two story additions has already been prepared for the game.