Nothing named fastest growing smartphone brand worldwide

Nothing founder and CEO Carl Pei shared impressive data on his company’s growth, which was published by analytics firm Canalys. According to PhoneArena, Nothing has become the world’s fastest growing brand in the smartphone and wireless earbuds segment.

Image Source: Nothing

In the first half of 2024, sales of Nothing smartphones grew by 246% compared to the same period last year. In the second quarter of 2024, this figure was an impressive 693%.

In the UK, Japan, Saudi Arabia and India, Nothing was the fastest growing smartphone brand in the first half of the year. It is noted that the success of Nothing in the smartphone market is due, in particular, to the popularity of such models as Nothing (2), Nothing (2a) and Nothing (2a) Plus.

In the wireless headphones segment, Nothing also shows impressive results. In the second quarter of 2024, sales of Nothing Ear and Nothing Ear(a) grew 769% year-over-year.

In the US, France, Spain, the Netherlands and Italy, Nothing has become the fastest-growing wireless headphone brand, with overall sales up 331% year-on-year in the first half of 2024.

To recap, Nothing Technology Limited was founded by Carl Pei, co-founder of OnePlus, in 2020. The headquarters is based in London. The company has attracted a number of high-profile investors, including Reddit CEO Steve Huffman, Twitch co-founder Kevin Lin, YouTuber Casey Neistat and others.