Midjourney, a renowned AI-powered imaging platform, has announced its intention to “get into the hardware business.” The company, without any venture investments, has now reached $200 million in revenue.
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Midjourney made a corresponding statement the day before on the social network X. Its new equipment development division will be based in San Francisco, she said. The company, which has a staff of less than a hundred people, did not explain what exactly its work with the equipment would consist of. Perhaps the arrival of Ahmad Abbas to Midjourney in February was connected with these plans. He previously worked at Neuralink and also contributed to the creation of the Apple Vision Pro mixed reality headset.
Midjourney CEO David Holz is no stranger to the hardware segment. He is also the co-founder of Leap Motion, a manufacturer of spatial motion tracking peripherals. Moreover, Abbas and Holtz worked together at Leap Motion. Even though Midjourney is currently fighting off a lawsuit over its AI training mechanisms, the company intends to continue developing models for generating video and 3D objects. Working with equipment may be relevant to this line of work.