Missing from the radar Fujitsu presented fresh laptops, PCs and workstations

Fujitsu laptops were once very popular, but in recent years they have become less common. However, that doesn’t mean the Japanese electronics maker isn’t releasing new products—16 new business laptops, desktops, tablets and workstations debuted this week. Among the new products were nine LifeBook series models based on Windows 11 with the Copilot AI assistant, three Esprimo series desktops, two Stylistic tablets and two Celsius workstations.

Image source: Fujitsu

According to The Register, the new products will go on sale from the end of September, as well as in October. Laptops start at 342,500 yen (about $2,370), new desktops start at 311,000 yen ($2,150), tablets start at 297,300 yen ($2,060), and workstations start at 363,700 yen ($2,520).

The Fujitsu LifeBook U9414/R laptop, assembled in a compact and thin body, offers Intel Core Ultra 100 series processors. These chips, in addition to computing cores and integrated graphics units, have a special NPU unit responsible for accelerating the operation of AI algorithms.

Fujitse’s new desktop and workstation models are powered by 14th generation Intel Core processors, which offer up to eight powerful P-cores and up to 12 energy-efficient E-cores. The systems are also equipped with DDR5-5600 RAM and offer professional Nvidia RTX 2000 or RTX 4000 Ada graphics cards as options.

The new Stylistic tablets offer 13.3-inch Full HD screens and are powered by 12th Gen Intel Core processors.

Let us recall that the Japanese electronics manufacturer announced its withdrawal from the European market last year, explaining its decision by low sales in the post-pandemic market. The company stopped producing electronics at its plant in Germany and also said it would stop producing Unix-based mainframes and servers by 2030.

Since then the market has picked up. The first half of 2024 saw two straight quarters of growth after eight quarters of decline, according to International Data Corp (IDC). However, Fujitsu, once one of the leading PC manufacturers, is not among the top five companies in global PC shipments. On Tuesday, Fujitsu announced a price hike for its PCs by about 15%. “We apologize for any inconvenience this price revision may cause to our customers,” the Japanese company said, attributing the price increase to rising costs for component procurement and logistics due to sharp currency fluctuations.