It is generally accepted that subscriptions and services are an area of Apple’s business in which the company is actively increasing revenue, but Bloomberg, through the mouth of the famous columnist Mark Gurman, reports that it will not do without staff cuts. About 100 people in Apple’s digital services division will be laid off.
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According to the source, yesterday the laid-off employees received corresponding notifications from Apple management. Engineering specialists, among others, will be laid off, and the teams responsible for the Apple Books application and the Apple Bookstore digital publications store will be most affected by the cuts. The specialists serving Apple News will also be partially laid off.
If in the case of books, cuts are dictated by a change in priorities in Apple’s business development, then the Apple News direction will simply be optimized, and it will continue to receive sufficient attention from management. Typically, the Apple Books application will continue to receive new features even after reducing the number of specialists involved in its support. Since the beginning of this year, Apple has already carried out four stages of staff reductions.
The service line as a whole is developing dynamically in terms of revenue. It accounted for 22% of Apple’s revenue last fiscal year, down from 10% a decade ago. Employees being laid off this time have 60 days to find another job within the company. Some of the laid-off specialists simultaneously belonged to several Apple divisions, so they will only face a reduction in their functional load.