Intel wants to encourage PC manufacturers to actively promote AI PCs on Core chips

Intel has announced the AI ​​PC Innovation Challenge, which aims to encourage PC manufacturers who are members of the Intel Partner Alliance (IPA) to step up their development of artificial intelligence PC (AI PC) applications based on Core Ultra processors and make more efforts. to promote AI PC.

Image Source: Intel

«We innovate, but we certainly invite our partners to innovate with us and grow the market,” Yasser Rasheed, Intel’s global director of customer channel strategy and partner programs, said last week.

According to Rashid, the competition is open to IPA members. Its terms and conditions provide for three levels of prizes. At the first level, any partner who submits a qualified application for participation in the competition before October 15 will receive 500 IPA points and access to Intel’s AI PC Activation Zone.

At the second level of the competition, 24 winners from four regions, including the Americas, will receive 1,000 IPA points, special invitations to regional events, promotion on Intel’s social media channels and matchmaking opportunities. Other regions include Europe, Middle East and Africa; Asia-Pacific region, Japan and China.

At Level 3, the top three runners-up in each region will receive Market Development Funds (MDF) for AI PC activities. Intel will award $10,000 to the winner, $5,000 to the runner-up, and $3,000 to the third runner-up.

Intel also said Monday it is expanding IPA benefits to AI PC partners. We are talking about special IPA points and new offers that will allow partners to earn twice as many points for selling AI PCs with Core Ultra processors. These points can be further used to obtain vouchers from Intel Authorized Distributors, Intel products, training, certifications and customer support.

Intel also introduced new training courses on creating and selling AI PCs. In addition, the company will release an AI PC Look Book, which will highlight independent software vendors developing AI-enabled features for PCs, and will also launch the AI ​​PC Activation Zone, a web page dedicated to AI PC partner resources.

Rashid said the AI ​​PC market is a top priority for Intel, adding that partners play an important role in the creation and development of this product category.